Google Ads for a cosmetics company

The client was a cosmetics company looking to attract distributors and new B2B customers through Google Ads.

I started by reviewing the website and suggested changes that could help increase the number of inquiries. Then I built the Google Ads campaigns, researched the keywords and created negative keyword lists to filter out irrelevant searches.

After launching the campaigns, I monitored the results and made adjustments over the following months. The main goal was to bring in relevant traffic and potential distributors, rather than simply generate as many clicks as possible.