Targeted Advertising for a €2,000 SEO Course

The client was selling an SEO course in Estonia for €2,000 and wanted to attract potential students through targeted advertising.

I developed the advertising strategy, defined the target audience and helped shape the main messages for the campaign.

A big part of the project was video content. I came up with concepts for the videos, prepared scripts and shooting instructions, and worked with the client’s team to produce the materials. I then edited the videos myself and prepared them for the ad campaigns.

After that, I launched the targeted advertising campaigns, tested different creatives and audiences, and optimized the campaigns based on lead cost and quality.

The cost per lead ranged from €1 to €5.

Since the course cost €2,000, even a relatively inexpensive lead had significant potential value for the business.

What made this project interesting was that I wasn’t only responsible for setting up the ads. I worked on the whole process — from the advertising strategy and video concepts to content production, editing, campaign launch and optimization.